Planning Stages in Photography
Getting a photography business up and going is a daunting task. There are likely many questions to be had, from how to write a contract to how to market yourself to the most fundamental step, how to write a basic business plan. Diving into business for yourself is certainly a long process, but with a good measure of patience and the right tools at your disposal, you can make a successful career for yourself.
To get you started off on the right foot, we’ve put together this list of four crucial business-building steps that will help you put together a plan for success.
Your first task when building your photography business is to develop a clear pathway for getting your business started and then maintaining that business in both the short and the long term. A business plan allows you to do that.
Essentially, a business plan is a written document in which you outline every aspect of your business. In it, you list the products and services you intend to offer, including the type of photography you’ll be doing (i.e. portraiture, landscapes, fine art, etc.). Also included in the business plan is a discussion of where you’ll do business – will you be based out of your home or have a dedicated office space?
Additionally, by creating a business plan, you give yourself a chance to think about how many employees you need and what their job descriptions will be. You outline details about projected costs, including overhead like employee wages, insurance, rent, and utilities. A specific list of revenue streams is another crucial part of the business plan, as is an assessment of your current finances, like assets you can use to fund your growing business or liabilities that might make it more difficult to pay the bills.
The chances are that you’ve already thought about these and other aspects of starting a business. The business plan allows you to put all those random thoughts and ideas into a coherent, organized document that will help you (and any investors you might have) identify strengths, weaknesses, and obstacles that could stand in your way.